Victoria's Secret feels that they are too sexy. "We have so much gotten off our heritage," CEO Sharen Jester Turney remarked the other day.
With that said and slumping sales too, the lingerie company has decided to go back to a less seductive look to recapture it's former glory in the $10 billion dollar industry. "It's grass roots time", Jester Turney said.
So excited about her new business plan, Ms. Jester Turney decided to model the new designs herself in the upcoming Summer 2008 Sexy Issue of the popular catalog. All Super Models have been let go, as none are able to fill out the new line.
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