"My rule of life prescribed as an absolutely sacred rite smoking cigars and also the drinking of alcohol
before, after and if need be during all meals and in the intervals between them." - Winston Churchill

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"Information is moving -- you know, nightly news is one way, of course, but it's also
moving through the blogosphere and through the Internets." - George W. Bush

Thursday, April 10, 2008

How can $tarBUCKS be saved?

There is a lot of question out there as to how to save Starbucks.

For God's sake no one propose federal assistance. Starbucks got themselves into the jam they are in; let them find their own way out.

I will suggest that they lower their damned prices. Coffee, lattes and espresso are not novelties. Everyone sells it, everyone has good tasting drinks and everyone else is cheaper. They also have standard units of measurements like small, medium and large, to name a few.

Maybe they could try this new blend being sold over seas. A London department store is selling a blend of coffee called Caffé Raro where the beans have been grown in the shit of an Indonesian Jungle Cat, at a $100 bucks per shot.

Made by the Italian company De Longhi, Caffé Raro combines Jamaican Blue Mountain and Kupi Luwak, two extremely rare coffees. The beans of Kupi Luwak are harvested after being ingested by civet cats, and only about 260 kilos (about 573 pounds) of the coffee is produced each year. It is absolutely one of world's rarest and most premium coffees.

Personally, I'm a dog person and they can keep their shit.